Unit 2 Marketing Db

The priority of all marketers is the at angiotensin converting enzymement of their customers This is the very reason wherefore people in the organization who atomic number 18 involved in market must identify and envision ways on how customers- both individual and organizations will be fully d . Most companies spend huge touchstone of funds to search on what consumers leverage , where they purchase , when they purchase , how much they purchase and why they purchase a especial(a) good or serviceUnderstanding consumer buying way starts from identifying the marketing stimuli which consists of the foursome Ps of marketing , namely product , price , publicity and place . In addition external factors like scotch , technological , tender and cultural , that may in one or some other govern buyer behavior must also be given c areful testing by marketersAll these mentioned inputs shall be utilized to discover and understand buyers characteristics and the dish on how these buyers make their purchase decisions . These buyers attributes and their buying decision surgery when ascertain will decease to unearthing of consumers attitudes and preferences , purchase behavior on what , when , where and how much to buy and the sign and connection relationshipSafariland as a manufacturer of highly advance(a) body armor system products , by means of marketing interrogation , identifies the underlying needs of its clientele for the occasion of great satisfaction . Personal factors specifically occupation , scotch situation , life style and personality and self-concept highly influence the buying behavior of customers who are purchasing the product of this company , which is bullet proof robe Most of the customers of Safariland are...If you want to deject a full essay, position it on our website: BestEssay! Cheap.com

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